Contagious: Why Books Catch On | Wharton School, Jonah Berger, Viral

Contagious: Why Books Catch On | Wharton School, Jonah Berger, Viral

0 0 11 mesi fa
In the episode, I talk about a concept in the book "Contagious" by Jonah Berger called STEPPS, which is an acronym for:
1. Social Currency
2. Triggers
3. Emotion
4. Public
5. Practical
6. Stories

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